News

Antena 1 celebrates its 25th anniversary

29/11/2018

25 years ago, Antena 1 was launched as the first commercial TV station in Romania based on 100% local capital, offering the viewers an alternative to public broadcasting. Its parcours has been filled with local premieres, from the first teletext service to the premier live transmission from a helicopter.

Over the years, Antena 1 has become one of the most important TV brands in Romania, the home of local TV entertainment, with the largest family of celebrities, a highly talented creative and production resource, launching year after year original shows and local adaptations of the most spectacular international formats. With numerous national and international awards under its belt, Antena 1 has constantly invested in quality content and has fostered hundreds of television professionals. Constantly preoccupied with the social agenda, it has run numerous charity and social awareness campaigns.

A local success story, Antena 1 has evolved from a traditional broadcaster into an integrated digital video entertainment provider, ready for the future. Its variety of content encompasses all genres, from talent shows to reality and drama series, spanning all platforms. With positive dynamics year to date in terms of audience evolution, Antena 1 reaches millions of viewers on a daily basis and is in touch with a very dynamic community on www.a1.ro, Romania’s premier entertainment website.

Intact Media Group’s TV Division in Q1 2018: audience consolidation on key targets

04/04/2018

The first quarter of the year saw audience and market share appreciation on strategic intervals for Intact Media Group’s TV Division, as a consequence of launching the spring grid. The group’s family of channels boosted their numbers during the Morning and Access slots, with the market share evolving by 2%, respectively 3%, vis-à-vis Q1 2017.

On the urban target, the Antena channels led the audiences during Day Time and Access, while dominating the Access slot on the national level. During March, the Access slot grew its market share by 6% on the 18-49 target, compared to the same period of last year.

Antena 1, the flagship entertainment channel, home to the largest star system in Romania, showed market share and audience appreciation on key slots on the commercial target, during the first quarter of the year.

In this regard, if the audience numbers grew in the Access slot by 17%, the market share consolidated during the morning interval by 7% during Day Time, by 3% during Access, and by 16% on the 18-49 target, compared to Q1 2017.

Evolving market share numbers are also seen on the urban (+ 6% morning/ +2% daytime/ +8% Access) and national targets (+3% Morning/ +5% Access). At the same time, the market share consolidated during the whole day, on the commercial and urban targets.

The March results contributed significantly at this consolidation. In terms of audience, the Day Time and Access slots grew by 11%, respectively 32% on the commercial target, compared to the same period last year.

The market share followed the same trend, with higher numbers on all targets for the Day Time and Access slots.

The most watched productions in March were the new episodes of “IUmor”(comedy show), the adventure race “Asia Express” (reality show), the local production“ Fructul oprit” (series) and the main news bulletin “Observator”. On the national target, the Monday to Friday, the Access production “Acces Direct” was the absolute leader of its slot (17-19), scoring 91% leadership.

Antena 1 was reached in March, during the Whole Day, for at least one minute, by almost 8 million viewers, whilst www.A1.ro had 5.242.435 unique viewers.

Antena Stars, the only TV channel in Romania dedicated to celebrities, was watched during March by almost 3 million viewers, on the national target, during Whole Day, for at least one minute.

Antena Stars’ most popular productions last month were the newly launched “Stăpânii vedetelor”, a program dedicated to celebrity pets, “Refresh by Oana Turcu”, “Party like a Star” and “Star Matinal”.

Happy Channel, the Group’s TV station addressed to women, was watched during March by more than 1,1 million viewers at the national level, for at least one minute, during Whole Day. The most popular series were “Elif”, “, “A doua șansă”( Kalbimdeki Deniz), “Inima orașului” ( BuSehir Arkandan Gelecek) and “Rădăcini”( Roots).

Antena 3 maintains its leadership of the news niche in the first quarter of the year. As such, the news channel led the primetime interval (19-24), as well as the whole day on the 18+Urban, All Urban and 25-54 Urban targets.

During March, Antena 3 was the absolute leader in the Prime Time slot on four targets (18+ Urban, Alll Urban, 18-49 Urban, 25-54 Urban), as well as during the Whole Day, on the 18+ Urban, All Urban and 25-54 Urban targets.

The channel was watched almost 3,9 million viewers during the Whole Day, for at least one minute, in March. On the digital front, Antena3.ro had 3.296.273 unique viewers. The most popular programs were “ Voi cu Voicu”, “Adevăruri Ascunse”, Sinteza Zilei”, “În Premieră”. Moreover, Antena 3 had the biggest number of programs in the all news monthly chart, on the commercial target, with “În premieră cu Carmen Avram” as no.1.

9,8 million Romanians watched Intact’s productions during the Whole Day, for at least one minute, on national level, during the first quarter of 2018, while 7.2 million were reached during Prime Time.

Intact Media Group thanks its public and partners for all their support and loyalty. Intact offers the ultimate content mix through its multichannel platform, for all age segments and consumer preferences.

Source: Kantar Media
Copyright: Armadata SRL
Months analyzed: January-March 2018/ March 2018
Period of comparison: January –March 2017/ March 2017

Intact Media Group’s TV Division in February 2018: growth on the commercial target

06/03/2018

Three stations in top 10 all channels, audience appreciation on the 18-49 target and the number 1 news channel position in a very eventful month – sums up a very intense February for Intact Media Group’s TV Division. The group’s family of channels had evolving numbers during Morning and Access slots, with market share numbers up 5%, respectively 4% vis-à-vis February 2017.

On the urban target, the Antena channels led the audiences during Day Time and Access, while they claimed the Access slot on the national level.

Antena 1, the flagship entertainment channel, home to the largest star system in Romania, showed market share and audience evolution during key slots on the commercial target.

In this respect, its Morning interval grows by 5% rating and 15% market share on the 18-49 target, while the Access slot boosts its numbers with 19% rating and 21% share. Evolving numbers on these intervals are also seen on the urban (+12% morning/ +7% Access) and national targets( +6% Morning/+1% Access).

The market share was on an ascending track on the majority of timeslots on the commercial target, including Whole Day and Day Time. Among the most watched productions in February were the new season of “IUmor”(comedy show), the launch of “Asia Expres” (reality show) “Fructul oprit” (series) and “Guess my age” (quiz show). On the national target, the Monday to Friday Access production “Acces Direct” was the absolute leader of its slot (17-19), scoring 100% leadership.

Antena 1 was watched in February, during the Whole Day, for at least one minute, by 8.1 million Romanians, whilst www.A1.ro had more than 5.147.136 unique viewers.

Antena Stars, the only TV channel dedicated to celebrities, was watched during February by more than 3.2 million viewers, on the national target, during Whole Day, for at least one minute. Compared to February 2017, Antena Stars appreciates its audience and market share by 50%, respectively 11% during the Access slot.

Antena Stars’ most popular productions last month were “Refresh by Oana Turcu”, “Starchef, “Agenția VIP”and “Dosarele VIP.

Happy Channel, the Group’s TV station addressed to women, was watched during February by more than 1,2 million viewers at the national level, for at least one minute, during Whole Day. The most popular series were “ Intrusul” (Insider), “Elif”, “Rădăcini”( Roots) and “A doua șansă”.

Antena 3 was leader of the news niche on three targets in February, being the most watched news channel during special events. As such, the news channel led the primetime interval (19-24) as well as the whole day on the 18+Urban, All Urban and 25-54 Urban targets. Moreover, Antena 3 has the biggest number of talk-shows in the all news programs monthly chart, on all targets. The most popular programs were Adevăruri Ascunse”, Sinteza Zilei,“Voi cu Voicu”, “Subiectiv”.

The channel was watched by 4,2 million viewers during the Whole Day, for at least one minute, in February. On the digital front, Antena3.ro had more than 3.318.577 unique viewers.

9,8 million Romanians watched Intact’s productions during the Whole Day, for at least one minute, on national level in February, while 7.2 million were reached during Prime Time. Intact Media Group thanks its public and partners for all their support and loyalty. Intact offers the ultimate content mix through its multichannel platform, for all age segments and consumer preferences.

Source: Kantar Media
Copyright: Armadata SRL
Month analyzed: February 2018
Period of comparison: February 2017

IMG Press Release January 2018

12/02/2018

Intact Media Group’s TV Division in January 2018: 10 million viewers

In January 2018, Intact Media Group’s TV division showed audience evolution on key time intervals, while reaching over 10 million viewers, for at least one minute, during the whole day, on the national level. On the commercial target, the Group’s TV stations appreciate their market share during morning, respectively by 4% vis a-vis January 2017.

On the urban target, the Antena channels led the audiences on important timeslots, including Whole Day and Day Time. Furthermore, Intact is the only media group in Romania to have three of its channels (Antena1, Antena 3 and Antena Stars) in top 10 all stations at the national level.

Antena 1, the flagship entertainment channel, home to the largest star system in Romania, showed market share and audience evolution during the primetime slot, on the commercial target.

In this respect, its primetime interval grows by 5% market share and 2% rating on the 18-49 target. Evolving numbers on this timeslot were also at the urban (+5%) and national level (+5%).

The market share was on an ascending track on the majority of timeslots on the commercial target. Among the most watched productions in January were “Poftiti pe la noi: poftiti in vacanță” (reality show), “Guess my age” and “Fructul oprit”( series). Moreover, the reality show “Poftiți pe la noi” was the most watched entertainment production in January on the commercial target (an average 8,9 rtg) , while “Access Direct” scored for the most popular show at the national level ( an average 9,8 rating).

Antena 1 was watched in January, during the Whole Day, for at least one minute, by 8.3 million Romanians, whilst www.A1.ro had more than 5.181.656 unique viewers.

Antena Stars, the only TV channel dedicated to celebrities, was watched during January by more than 3.3 million viewers, on the national target, during Whole Day, for at least one minute. A stable presence in top 10 all stations, Antena Stars appreciates its market share by 21% during morning, compared to January 2017.

Antena Stars’ most popular productions last month were “ Refresh by Oana Turcu”, “Dosarele VIP’, “Agenția VIP, “vedetop” and “Răi da’ buni”.

Happy Channel, the Group’s TV station addressed to women, was watched during January by more than 1,2 million viewers at the national level, for at least one minute, during Whole Day. The most popular series were “ Intrusul” (Insider), “Rădăcini”( Roots) , “Elif” and “Mom”.

Antena 3 is leader of the news niche on important time slots in January, including Whole Day and Prime Time. As such, the news channel led the primetime interval (19-24) on the 18+Urban, All Urban and 25-54 Urban targets. During Whole Day, Antena 3 was audience leader during the week (Mon-Fri) on the above-mentioned targets. Moreover, Antena 3 has the biggest number of talk-shows in the all news programs ‘ January chart , on all targets.

On the digital front, Antena3.ro had more than 4.151.062 unique viewers.

In January 2018, more than 10 million Romanians watched Intact’s productions during the Whole Day, for at least one minute, on national level , while 7.5 million were reached during Prime Time.

Source: Kantar Media
Copyright: Armadata SRL
Month analyzed: January 2018
Period of comparison: January 2017

Intact Media Group TV Division in 2017 – a daily reach of more than nine million people

09/01/2018

In 2017, Intact Media Group’s TV division consolidated its audience figures for strategic productions and time slots. Market share- wise, Intact’s channels held the leading position during Day Time, Access and Late Fringe on the urban target and during Day Time and Access on the national target.

Antena 1, the flagship entertainment channel, home to the largest star system in Romania, consolidated its long term productions (Game of Chefs, IUmor, XFactor), while investing in content by acquiring new international star formats: The Wall, Asia Express, Guess my age.

In this regard, the two seasons of Game of Chefs aired throughout 2017 reached a leadership percentage of 83%, while the two seasons of “IUmor” had a percentage of 63% leadership.

During the last month of the year, Antena 1 appreciated its market share during Access by 5% on the commercial target, respectively by 2% on both urban and national targets. The New Year’s Eve specia program, presented by Dan Negru, led the market in terms of audiences, for the 18th consecutive year. On the commercial target, the program scored 9.1% rating and 26.1 share. Antena 1 was watched in 2017, during Whole Day, for at least one minute, by 7.364.000 Romanians, whilst www.A1.ro had over 4 million unique users.

Antena 3 leads the Romanian news niche in 2017 on most time slots, amongst which Whole Day and Prime Time.

On the national level, Antena 3 was watched last year by more than 3.9 million people every day. The news channel asserted itself as frontrunner of its category during primetime, on 18+Urban, All Urban and 25-54 Urban targets. At the same time, Antena 3 led the audiences during the whole day and primetime on the 18+AB target. During the week ( Mo-Fri), the news channel scored leadership over the 18+Urband and All Urban targets.

Antena Stars, the only TV channel dedicated to showbiz, was watched during 2017 by almost 3 million people, on the national target, during Whole Day, for at least one minute.

The station appreciated both its audience and market share during Late Fringe by 33%, respectively 18% on the 18-49 target.

December marked an evolution in market share by 7% during morning. The most popular productions of the month included Vedetelionul, Vedetop, Refresh by Oana Turcu, Răi da’ buni and Dosarele VIP.

Happy Channel, the Group’s TV station addressed to women, was watched in 2017 by over one million viewers , on the national target, during Whole Day, for at least a minute.

The audience spiked in December by 100% over Day Time and 50% during Access. The market share rose by 10% during Whole Day, 29% during Day Time and 117% during Access, compared to the last month of 2016.

The most watched programs of the station in December were Intrusul (Insider), Elif, Mom, North and South, Happy Night.

ZU TV, the channel that addresses the young generation (15 – 34 years old, urban population) became an interactive television in 2017. ZU put together social networking and a music station and presented the bot BreaZU, whom people can interact with in real time. By voting a favorite song, the public reactions’ can be seen on TV as six emoticons reinvented in the ZU Style.

The most popular shows in December were: MieZU, Marea Unire ZU Most Wanted, Miezu’ and Orașul faptelor bune.

2017 was an excellent year for Digital Antena Group as well, as one of the most important online publishers in Romania and number one in online entertainment.

Digital Antena Group holds in its portfolio six websites (amongst which a1.ro, spynews.ro and observator.tv), 30 Facebook pages used as awareness tools for Antena Groups’ productions (including Antena1, Acces Direct, In Puii Mei), over ten youtube channels with over two million subscribers, six mobile applications with hundreds of thousands of downloads and the SVOD Antena Play, with over 1,3 million accounts created.

Moreover, Digital Antena Grop launched in 2017 the Data Management Audience department, dedicated to a good knowledge of the users with a view to optimize to the maximum the ad partners’ campaigns.

In 2017, over 9 million Romanians watched Intact’s productions during Whole Day, for at least one minute, on national level, while 6.592.000 were reached during Prime Time.

Source: Kantar Media
Copyright: Armadata SRL
Month analyzed: January – December 2017
Period for comparison: January – December 2016

Audience growth for Intact Media Group’s TV Division on the commercial target in November

06/12/2017

The Group’s TV division’s consolidated market share numbers evolved in November during PrimeTime and Access, compared to the same period of last year. This appreciation is corespondent throughout the whole year so far (January-November 2017), with 2% increase during PrimeTime and 3% during Late Fringe intervals, vis-à-vis the same period in 2016.

Antena 1, the flagship entertainment channel, home to the largest star system in Romania, appreciated its market share by 2% in November, on the commercial target, while YTD (January-November 2017) the market share numbers evolved by a percent during PrimeTime and 3% during late Fringe, compared to the same period of last year.

The in-house productions “Chefi la Cutite”(average rating 11,7%), “IUmor” (average rating 9,6%) , “Baieti de oras” and “X Factor” topped the audience charts in November.

Antena 1 reached 7, 9 million viewers in November, during Whole Day, for at least one minute, whilst www.A1.ro had 3.841.556 unique users.

Antena Stars, the only TV channel dedicated to showbiz, appreciated its audience by 33% on the Late Fringe segment in November, on the commercial target, compared to the same period of last year. At the same time, the market share evolved by 6% during morning and by 25% during Late Fringe.

Antena Star’s programs reached over three million Romanians in November, during the Whole Day, for at least one minute. The most popular productions were “Agentia VIP”, “Star Magazin Special”, ”Rai da buni”, “Dincolo de aparente” and the series “ Alege Dragostea”.

For Happy Channel, the Group’s TV station addressed to women, November saw double and even triple audience numbers during the Day Time, respectively Access intervals, whilst the market share consolidated on most time intervals, among which Day Time (71%) and Access (100%), compared to November 2016.

The most popular series of the station included “Intrusul” (Insider) “Iubire si razbunare” (Brave and beautiful) “Elif”, “Esmeralda”, “Nord si Sud” (North and South).

Happy Channel reached over a million viewers every day, in November, for at least one minute on the National level.

Antena 3 consolidated it leadership of the news niche through audience and market share appreciation, on the majority of intervals in November, amongst which Whole Day and Prime Time.

Moreover, the audience and market share numbers have evolved since the start of the year (January-November 2017) as compared to the same period of 2016. The audience appreciation includes Whole Day (6%) and Prime Time (3%) intervals on the 18+ urban target.

Antena 3 reached almost 4 million viewers every day, on the National level. “Voi cu Voicu”, “Adevăruri Ascunse”,“Sinteza Zilei”, “In Premiera” and “Punctul de Intalnire”. were the most watched programs over the last month.

At the same time, Antena3.ro had 3.714.865 unique viewers.

On the digital front, www.a1.ro is in top 10 all sites.ro, with 3.841.556 unique visitors, over 10 million visits and more than 19 million views. Furthermore, a1.ro led the entertainment niche in November, position it has held every month over the last four years, with numbers almost double than its main competitor.

In terms of video content, a1.ro platform comes third, after youtube and Facebook. Other sites in the Group, spynews.ro and antena3.ro, were on the second positions in the celebrities, respectively news categories.

9.629.000 Romanians were reached by Intact’s family of TV channels in November, during the Whole Day, for at least one minute, on national level, while 7.058.000 were reached during Prime Time.

Source: Kantar Media
Copyright: Armadata SRL November 2017 / Jan-November 2017
Period for comparison: November 2016/ Jan-November 2016

Key media alliances celebrate the trustworthiness of TV on the occasion of World Television Day

21/11/2017

Brussels, 21 November 2017

The European Broadcasting Union (EBU), the Association of Commercial Television in Europe (ACT) and egta, the association of television and radio sales houses are celebrating the trustworthiness of television on the occasion of World Television Day (21 November), as declared by the United Nations.

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Market share boost in Prime Time for Intact Media Group’s TV Division in the first 10 months of the year

06/11/2017

The consolidated market share of Intact Media Group TV Division (Antena 1, Antena Stars, Happy Channel, ZU TV and Antena 3) during January-October 2017 appreciates on prime time (1%) and late fringe (4%) intervals vis-à-vis the same period last year. (mai mult…)

Audience boost for Intact Media Group’s TV Division in September

05/10/2017

September translated into audience and market share boost for Antena Stars and Antena 3, channels which consolidated their position into their specific niches, as compared to September 2016. At the same time, the consolidated market share of Intact Media Group TV Division

( Antena 1, Antena Stars, Happy Channel, ZU TV and Antena 3) during January-September 2017 appreciates on prime time( 3%) and late fringe (6%) intervals vis-à-vis the same period last year.

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Intact Media Group TV Division, Prime Time evolution during January-August 2017

04/09/2017

The Antena family of channels boosted its Prime –Time market share numbers during January-August 2017 on the commercial and national targets, compared to the same period of last year. On the urban target, the Group’s TV stations led the market during, Day Time, Access and Late Fringe, while on the national target they adjudicated the Day Time and Access intervals.

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Intact Media Group TV Division, Prime Time evolution on all targets during January-July 2017

03/08/2017

Evolving Prime Time numbers for the Antena family of channels during January-July 2017 on all targets, respectively 18-49, urban and national, compared to the same period of last year. On the urban target, the Group’s TV stations led the market during Whole Day, Day Time, Access and Late Fringe, while on the national target they adjudicated the Day Time and Access intervals. (mai mult…)

Intact Media Group TV Division, H1 2017: Prime Time evolution on all targets

05/07/2017

The Antena family of channels increased its market share numbers during the first semester of 2017 on all targets, respectively 18-49, urban and national, compared to the same period of last year. Moreover, the group’s TV stations led the market during Whole Day, Day Time, Access and Late Fringe on the urban target and during Day Time and Access on the national target.
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Intact Media Group TV Division– market share consolidation during Prime Time on all targets in the first five months of the year

07/06/2017

The Antena family of channels increased its market share numbers during the January-May interval, compared to the same period of last year. In the same vein, other important time segments showed market share evolution, as it follows: (mai mult…)

Intact Media Group TV Division – significant audience appreciation during Prime Time on all targets in April

03/05/2017

Prime Time numbers increased during April for Intact Media Group’s TV division on all targets (commercial, urban and national) compared to the same period of last year. This evolution is correspondent for the first four months of 2017, on commercial, urban and national level.

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Intact Media Group TV Division, market share appreciation during Prime Time on all targets

03/03/2017

In February 2017, Intact Media Group’s TV division showed audience evolution on the most important and disputed time interval, Prime Time, on all targets (commercial, urban and national) compared to the same period of last year. The entire Group, as well as each of the five TV stations scored market share appreciation. Moreover, Intact is the only media group with three channels ( Antena 1, Antena 3 and Antena Stars) in top 10 TV stations on a national level, while having four TV stations in top 15 ( the aforementioned and Happy Channel). (mai mult…)

Intact Media Group TV Division– significant audience appreciation during Prime Time and Whole Day on all segments in January 2017

02/02/2017

In January 2017, Intact Media Group’s TV division showed audience evolution on important time intervals, on all targets (commercial, urban and national) compared to the same period of last year. The entire Group, as well as each of the five TV stations scored market share appreciation.

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Intact Media Group TV Division – new studios and important audience appreciation on all targets

05/12/2016

On November 28^th, Intact Media Group’s TV division launched its novel news studios, equipped with the latest technology. As such, Antena 1, Antena Stars, Antena 3, Happy Channel and ZU TV broadcast full HD, from the new sets in Pipera center. November also meant the relaunch of „Observator” ( news bulletin), in a unique, spectacular set in Romania.

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Intact Media Group TV division, important audience appreciations on most time slots, on all targets

02/11/2016

October saw audience performance on most time slots and on all targets ( commercial, Urban and National) for Intact Media Group’s TV division, compared to the same period last year. Market share appreciation was a common denominator for both TV division as well as for each individual TV station.

Intact Media Group’s TV stations lead most time slots, on the Urban and National target (mai mult…)

Intact Media Group’s TV division holds leadership during Prime Time and Whole Day on the urban target in September

04/10/2016

The first month of autumn translated into audience performance on most time slots for Intact Media Group’s TV division, compared to the same period last year. Market share appreciation was a common denominator for both the TV division as well as for each individual TV station.

Intact Media Group’s TV stations lead most time slots, on all three important targets: (mai mult…)

Antena 1, Whole Day and Prime Time appreciation in July, on the commercial target

02/08/2016

July 2016 brought audience appreciation and leadership for Intact Media Group’s TV division on important time intervals compared to the same period of last year.

On the commercial target, Intact’s TV channels are leaders during Day Time and have audience appreciation during Whole Day and Morning intervals.
On the urban target, Intact Media Group’s TV division leads the Whole Day, Day Time and Access intervals. During Whole Day, Prime Time, Morning and Access, Intact’s channels show audience appreciation compared to July 2015.
On the national target, Intact leads during Whole Day, Day Time and Access, with audience appreciation on four time intervals, including Whole Day and Prime Time compared to July 2015.

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Intact Media Group TV division, H1 2016: Antena 1, Prime Time appreciation on all time intervals

05/07/2016

Intact Media Group TV Division

Intact’s TV channels are audience leaders on the commercial target during Morning and Day Time;
Intact’s TV division is leading on five time intervals (Whole Day, Morning, Day Time, Access, Late Fringe) on Urban All target; and on four intervals (Whole Day, Day Time, Access, Late Fringe) on the National target.
Intact is the only media group in Romania with three TV channels in top 10 TV all stations.
Digital Antena TV Group has 3 websites (a1.ro, www.antena3.ro și www.spynews.ro) in top 10 all sites in Romania in June.

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Antena 1 boosts its market share during Prime Time and Whole Day; Happy Channel doubles its market share during Prime Time and Whole Day compared to May 2015

02/06/2016

In May, the thorough investigations led by Gazeta Sporturilor revealed disturbing issues about the Romanian healthcare system. In addition, the election campaign and the death of Hexi Pharma owner in suspicious conditions kept the viewers in front of the TV, most of them preferring Antena 3. Antena 1’s shows were extremely popular amongst Romanians; Happy Channel had amazing appreciations compared to the same month last year, as well as ZU TV, with the live transmission from Forza ZU event. (mai mult…)

New management structure for Antena Group

16/05/2016

Antena Group announces a new executive structure effective as of today, May 16^th 2016. Isabella Carmu, Channel Manager Antena 1, is the new General Manager of the company, while Cristian Ionescu, Channel Manager Antena Stars, is Deputy General Manager.

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